April 04, 2013


By Kathryn Kopchik

LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will host the workshop, "Strike Up the Brand," Thursday, April 18, from 9 a.m. to noon in the Slifer Room of Country Cupboard in Lewisburg.

Dan Droz, a former professor of design management at Carnegie Mellon University, is the founder of the Institute for Marketing Accountability. He has been recognized for design excellence in the United States and abroad, including the Designers Choice Award from I.D. magazine, Best of U.S. from Abitare (Italy) and Daphne Design awards.

Droz will outline the key concepts of branding and how strong brands can get customers to march to a company's beat. Topics include how to position a company as a market leader, reduce marketing costs, increase price and profit, differentiate your company, products and services, and create memorable customer experiences.

The program includes a question-and-answer session to address specific marketing and branding issues.

Registration is $49 per person; veterans may attend at no cost. Seating is limited and registration is required. To register online, visit http://www.bucknell.edu/sbdcevents; call the SBDC at 570-577-1249; or email SBDC@bucknell.edu. Registration includes a one-year subscription to Inc. magazine.

Registration is suggested as seating is limited. To register online, visit http://www.bucknell.edu/sbdcevents; call the SBDC at 570-577-1249; or email SBDC@bucknell.edu.

The Bucknell SBDC has been helping businesses Start, Grow, and Prosper for more than 30 years in Juniata, Montour, Northumberland, Perry, Snyder and Union counties. SBDC consultants are available to assist business owners who are just getting started investigating a business model, developing a business plan and need some coaching, or are seeking to reinvent, innovate, and grow an existing business. Bucknell's center is the first in the nation to be hosted by a College of Engineering and provides engineering development services statewide.

Contact: Division of Communications
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