April 7, 2005


LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will introduce the program, "Pipeline to Profit,"with Dan Droz Thursday, April 21, at the Front Street Station in Northumberland.

The cost for this two-part seminar is $30, which includes lunch as well as a lunchtime session on business dining etiquette. Registration is required: call 570-577-1249, email SBDC@bucknell.edu, or online at http://www.bucknell.edu/script/sbdc/Seminars.asp

The first part of the program, "Creating a Continuous New Customer Pipeline," begins at 8:30 a.m. and focuses on how to stand out in the market, reduce your marketing expenses and position your company as a leader.

The second part, "Closing More Sales," begins at 1:30 p.m. and focuses on how to take and maintain control of a sales meeting and using selling techniques that develop immediate trust and credibility.

The lunch-time etiquette session, "Don't Scratch Your Back with your Salad Fork," will begin at 11:30 and be presented by Cheryl Eberly, White House aide to former First Lady Nancy Reagan. Interested persons may attend the lunch alone for the cost of $30.

Founder of the Institute for Marketing Accountability, Droz was adjunct associate professor of design management at Carnegie Mellon University for 17 years. Cofounder of the Interdisciplinary Product Development Program, he also directed the Design for Business Project.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Perry, Snyder and Union counties. To request free business consulting services, complete the online request at http://www.bucknell.edu/sbdc/servicesrequest.html

Created in 1978, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. Assistance also is available to help small businesses obtain data and analysis that are generally unobtainable to them on their own.

With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell University.

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