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March 21, 2005

LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will host the workshop, "Building a Marketing Plan," Tuesday, April 12, from 9 a.m. to noon in Room 256 of the Elaine Langone Center at Bucknell.

The cost for this seminar is $30. Advance registration is required: call 570-577-1249, email, or online at

Shawn Felty, president of Sire Advertising, will lead the seminar. He will discuss why a marketing plan is important and how to: develop a creative advertising plan, develop new business, make the most from your marketing budget, take advantage of `free' advertising mediums and market online.

Prior to establishing Sire Advertising, Felty was a graphic designer, art director, advertising manager and creative director. He also holds extensive experience in advertising sales, account management and media purchasing. A graduate of Wilkes University, he holds a master's degree in advertising and design from Syracuse University.

A full-service creative marketing agency, Sire Advertising specializes in print and broadcast advertising, collateral design, web development, media management, public relations and Internet marketing.

The complete SBDC seminar schedule may be viewed at

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Perry, Snyder and Union counties. To request free business consulting services, complete the online request at

Created in 1978, the SBDC serves as an educational research resource for small businesses. Assistance is provided to small business owners to enhance their knowledge of business management through individual consultations, seminars and pre-business workshops. With the exception of seminars, counseling services provided by the SBDC are free. Funding is received from the U.S. Small Business Administration, the Commonwealth of Pennsylvania and Bucknell.


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