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LEWISBURG, Pa. – Bucknell University President Brian C. Mitchell has appointed Edward Loftus as director of the Office of Strategy Implementation. Loftus will start Oct. 1.

The office is charged with assisting the Bucknell community in developing and implementation tactical proposals to fulfill the five strategies outlined in University's strategic plan, The Plan for Bucknell.

"Ed brings to the Office of Strategy Implementation a wealth of experience in project leadership and strategic planning," Mitchell said. "He has demonstrated he knows how to translate complex issues and ideas into action, and we look forward to the great impact he will make on achieving the University's strategic goals."

Achievement award
Loftus has been director of Business Initiative Development and Delivery with Prudential Financial-Retirement in Newark, N.J., since 1999. Leading a team of project managers, he implemented business practices and financial models that advanced the success of his division, and earned him a Prudential "Above and Beyond" achievement award.

Loftus graduated cum laude with a bachelor's degree in management from the University of Scranton and cum laude with an MBA in finance from the University of Notre Dame. He is a certified Project Management Professional and has taught as an Adjunct Professor of Management at University of Scranton.

As director of the Office of Strategy Implementation, Loftus will be responsible for managing the overall implementation schedule of plan tactics, including tracking and reporting progress. He will serve as the main contact point regarding The Plan, and will work with the Bucknell community to identify and nurture opportunities for collaboration.

Interim director
Dennis Swank, associate vice president for finance, had served as interim director of the Office of Strategy Implementation.

The Plan comprises five strategies: strengthen the academic core, deepen the residential learning experience, enhance diversity, build bridges, and secure the University's financial strength. The strategies are focused on enabling Bucknell University to achieve the vision articulated in The Plan, "to provide students with the premier undergraduate experience in American higher education."

Since The Plan's launch in April 2006, more than 400 suggestions to implement the strategy have been submitted. Ideas implemented so far include the establishment of the Bucknell University Environmental Center and the receipt of a Luce grant to support the Center; the creation of a Teaching and Learning Center; the inauguration of a national speaker series; the hiring of a chief officer for diversity and equity; and the inception of a new engineering major, a bachelor of science degree in Computer Engineering.

For more information about The Plan, visit

Contact: Office of Communications

Posted Sept. 12, 2007
Updated Oct. 16, 2007