Advertising Content

  1. United States Post Office regulations require that all advertisers in Bucknell Magazine be affiliated in some way with the University. All advertisers must be organized divisions, groups or clubs that are recognized by Bucknell University.
  2. Due to postal regulations, all advertisements must contain non-commercial material, and no third-parties can benefit monetarily from advertisements in the magazine (e.g., the magazine would not be able to accept an ad that would benefit DirecTV, even if Bucknell also were benefiting).
  3. Due to postal regulations, Bucknell Magazine is unable to accept ads for Bucknell-related products sold by outside organizations or for items manufactured or marketed by individual alumni.
  4. Due to postal regulations, Bucknell Magazine is unable to mention specific products or services of a business by name in advertisements. This restriction extends to travel agencies that are cosponsoring alumni trips.
  5. All advertisements are accepted at the discretion of the editor of Bucknell Magazine.

General Information

  1. All advertising requests must be in writing. Bucknell Magazine does not accept oral requests. Advertisers who know their plans for the fiscal year (July 1–June 30) may place a written request to advertise that covers a full fiscal year (four issues of the magazine).
  2. The magazine will give a total of four advertising pages to University departments, and the Office of Development and Alumni Relations has a priority on that space. Any requests for ad space exceeding four pages will be filled only if there is room in the issue.
  3. The magazine will allow reservations of ad space up to one month in advance of the ad copy being due, but no less.
  4. Advertisers have two options for producing ads: 1) Work with the Division of Communications to develop the ad, or 2) Engage an outside agency to produce the ad for publication. If option (1) is chosen and original photography is required, please coordinate with Communications. If option (2) is chosen, the final ad must be completed and approved by the editor on the date that final copy and photos are due. In both options, the advertiser is responsible for any outside photography fees.

Deadlines

Summer 2014
Ad Space Reservations Due to Editor: March 2, 2014
Final Copy/Photos Due to Communications: March 16, 2014
Proofing Process (Communications): March 15-30, 2014
Designs Due to Advertisers: April 6, 2014
Proofing Process (Advertisers): April 9-20, 2014
Final Approval from Advertisers: April 22, 2014
Ads completed: April 23, 2014
Issue Mails: July 17, 2014

Fall 2014 
Ad Space Reservations Due to Editor: May 25, 2014
Final Copy/Photos Due to Communications: June 8, 2014
Proofing Process (Communications): June 18-22, 2014
Designs Due to Advertisers: July 2, 2014
Proofing Process (Advertisers): July 2-13, 2014
Final Approval from Advertisers: July 16, 2014
Ads completed: July 19, 2014
Issue Mails: October 11, 2014

Winter 2015
Ad Space Reservations Due to Editor: August 27, 2014
Final Copy/Photos Due to Communications: September 10, 2014
Proofing Process (Communications): September 12-21, 2014
Designs Due to Advertisers: October 8, 2014
Proofing Process (Advertisers): October 8-15, 2014
Final Approval from Advertisers: October 17, 2014
Ads completed: October 19, 2014
Issue Mails: January 12, 2015

Spring 2015
Ad Space Reservations Due to Editor: November 26, 2014
Final Copy/Photos Due to Communications: December 7, 2014
Proofing Process (Communications): December 10-21, 2014
Designs Due to Advertisers: January 11, 2015
Proofing Process (Advertisers): January 14-16, 2015
Final Approval from Advertisers: January 18, 2015
Ads completed: January 22, 2015
Issue Mails: April 11, 2015

Summer 2015
Ad Space Reservations Due to Editor: March 1, 2015
Final Copy/Photos Due to Communications: March 15, 2015
Proofing Process (Communications): March 18-29, 2015
Designs Due to Advertisers: April 5, 2015
Proofing Process (Advertisers): April 8-19, 2015
Final Approval from Advertisers: April 22, 2015
Ads completed: April 23, 2015
Issue Mails: July 17, 2015

 

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