Color is a powerful element that helps people recognize an organization. Blue has been one of Bucknell’s identifying colors over the years and is used on all university stationery. Bucknell blue should be used as the primary color on all electronic and printed publications for off-campus audiences. A consistent color scheme ensures that a cohesive image is represented across all Bucknell communications.

The colors in the complementary color palette are to be used as accent colors and were selected to harmonize with Bucknell blue. The neutral color palette contains colors that have been selected to use as background colors in electronic and printed publications.



Bucknell Blue

Pantone 288 for coated paper

Pantone 287 for uncoated paper

Pantone 288 Process for coated and uncoated paper 100% cyan, 67% magenta, 0% yellow, and 23% black



Complementary Colors


Complementary Colors



Complementary Neutral Colors

PANTONE® is a registered trademark of Pantone, Inc. It is also called the PANTONE MATCHING SYSTEM (PMS.)





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