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By Julia Ferrante
LEWISBURG, Pa. – The Office of Communications has garnered several awards for the newly redesigned Bucknell University website and for literature produced for an ongoing comprehensive campaign.
The Council for the Advancement and Support of Education selected Bucknell as the silver award winner for the fundraising case statement, "Fulfilling the Promise," and gave an honorable mention to the Podsquad, a group of student videographers who document news and events at the University.
The honors, part of the CASE District II Accolades Awards, will be presented during the District II annual conference March 23 in Baltimore.
"All of us in communications appreciate this recognition from our peers in CASE," said Pete Mackey, vice president for communications at Bucknell. "We are especially proud of our students who are so instrumental in the success of the Podsquad and whose work helps bring attention to the speaking and artistic events occurring constantly across the Bucknell campus."
The case statement
The case statement, which is being distributed to the Board of Trustees and a limited audience during the private phase of Bucknell's comprehensive campaign, highlights a tradition of giving to Bucknell. This legacy extends from the University's founders who created an educational center in "the wilds of Pennsylvania" in 1846, to the namesake and historically important donor, William A. Bucknell, to today’s donors. Potential donors are encouraged to continue this tradition and support Bucknell in fulfilling its educational and reputational goals.
Contest judges said the case statement significantly exceeded standards in all categories, including creativity, innovation, effective promotion and communication effectiveness. In addition, the judges said the piece is “extremely comprehensive and thorough” and “looks like Bucknell.”
The Bucknell University Podsquad is a group of students trained and managed by the Office of Communications to produce videos featuring academic and student life on campus, including faculty lectures, artistic performances, student events, volunteer activities and visiting speakers such as historians David McCullough and Doris Kearns Goodwin.
In selecting the Podsquad for an honorable mention, the CASE judges noted that the entry exceeded standards for communication effectiveness and effective promotion. "This was what we expected from a podcast – excellent production, developed for online distribution, and shows a total understanding of the medium," the judges said.
CASE is the professional organization for advancement professionals who work in alumni relations, communications, fundraising, marketing and similar areas. District II is the largest of the districts, with 700 member-institutions.
Contact: Division of Communications