November 12, 2009


LEWISBURG, Pa. — Bucknell Magazine garnered the top honor for external publications, and the University website received honorable mention in the electronic media category of the Central Pennsylvania PRSA 2009 Keystone Awards.

The University was among six organizations, including a hospital, medical group and marketing firm, to win awards in the regional contest. The Keystone Award is the highest honor given by the Central Pennsylvania chapter of the Public Relations Society of America. Honorable mentions were given in five of the six categories.

This year's awards were judged by the Fort Worth, Texas, PRSA chapter. Judges for the external publications category commended Bucknell Magazine for a professional design, for its inclusion of current student projects as well as alumni accomplishments and for meeting its target audience. Bucknell Magazine was redesigned last year.

"Beautiful design!" one judge wrote. "Great at showing the faces of the University. Created a publication that draws readers visually through both photo and design. Good breath of topics appeal to a broad audience of past and present students." 

Meeting audience needs
The Bucknell University website, www.bucknell.edu, which also was revamped last year, was commended for adjusting to its target audience needs and for generating significant hits to key pages.

"Love the teamwork used to implement this huge project," one judge wrote. "This took a lot of planning, work and cooperation to pull off. ... Your research paid off. Excellent website!" 

Chapter President Linda Burkley said the awards "are true testaments to the creative talent here in central Pennsylvania and validate for our members their importance to their clients and to our profession."

National organization
PRSA is a national association made up of more than 22,000 public relations practitioners.  The Central Pennsylvania Chapter is one of three Pennsylvania chapters and has about 150 members.

Contact: Division of Communications

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