By Kathryn Kopchik
LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will offer the workshop, "Marketing and Networking Strategies for Small Businesses," Wednesday, Oct. 20, from 9 a.m. to noon in the SBDC Education Center, Room 207, of the Chamberlin Building on Fifth Street in Lewisburg.
Rhonda Campbell, founder and owner of Jarhon Communications in New Bloomfield, will lead the workshop, discussing the differences between marketing, advertising and public relations, the mindset shift necessary to effectively market a business, the critical importance of relationship building, marketing as an integrated part of daily activities, and strategies for marketing a business.
Campbell has more than 25 years of communication experience in training, coaching and management.
The cost to attend is $35 per person; the fee includes one-year subscriptions to Inc. and Susquehanna Business Life magazines. Registration is required as seating is limited. To register, call the SBDC at 570-577-1249 or toll-free at 1-866-375-6010; e-mail SBDC@bucknell.edu, or visit www.bucknell.edu/script/sbdc/register.asp. Veterans may attend free of charge.
This workshop is co-sponsored by the Pennsylvania Department of Community and Economic Development; the Brush Valley, Central Pennsylvania, and Greater Susquehanna Valley Chambers of Commerce; The Daily Item; The Standard-Journal; and Susquehanna Business Life magazine.
The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties.
Contact: Division of Communications