March 31, 2011

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By Kathryn Kopchik

LEWISBURG, Pa. — The Small Business Development Center at Bucknell University will host the workshop, "Managing Innovation: From Concept to Reality," on Wednesday, April 6, at 5:30 p.m. in Room 65 of the Breakiron Engineering Building at Bucknell.

Steve Shooter, Bucknell professor of mechanical engineering, will lead the workshop. He will identify the key components of the innovation story and assist attendees in identifying opportunities for innovation within their organization.

Of the workshop, Shooter says, "Innovation can most simply be described as the realization of ideas to add value. Successful innovation requires consideration of each leg of the tripod: ideas, realization, value. Generating ideas requires a culture of creativity. Realization requires identification of the methods and resources required. Value involves the interplay of benefit vs. cost. Who benefits and at what cost?"

The workshop is free and open to the public, although registration is required as seating is limited. To register, call the SBDC at 570-577-1249 or toll-free at 1-866-375-6010; e-mail, or visit

A registered professional engineer in Pennsylvania, Shooter teaches courses on product design and development, design methods, mechatronics and machine design. He has consulted with industry on the implementation of product development management systems and the development of production infrastructure and automation. He has been particularly successful in working with small/medium-sized companies in new product ventures and developing associated infrastructure.

Shooter's expertise focuses on information management in product design and development and on the design of mechatronic systems that include robotics and automation. He has published numerous papers in these fields. He also presents workshops on topics such as innovation, customer-focused and technology-driven design, enterprise architecture and information support systems, among others.

This workshop is sponsored by the Project Management Institute (PMI), Keystone Chapter's North/Central Pennsylvania Region.

Co-sponsors of the Bucknell SBDC's education program are the Commonwealth of Pennsylvania Department of Community and Economic Development; the Brush Valley, Central Pennsylvania, Greater Susquehanna Valley, Middlecreek Valley and Perry County Chambers of Commerce; the Danville Area Business Association; the Watsontown Area Business Association; The Daily Item; and Inc. and Susquehanna Business Life magazines.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties.

Contact: Division of Communications

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