April 15, 2011

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By Kathryn Kopchik

LEWISBURG, Pa. — The Small Business Development Center (SBDC) at Bucknell University will offer the workshop, "Marketing and Networking Strategies for Small Businesses," Thursday, May 5, from 9 to 11:30 a.m. in the SBDC Education Center, Room 207, of the Chamberlin Building on Market Street in Lewisburg.

Rhonda Campbell, founder and owner of Jarhon Communications in New Bloomfield, will lead the workshop, discussing the differences between marketing, advertising and public relations; the mindset shift necessary to effectively market a business; the critical importance of relationship building; marketing as an integrated part of daily activities; and strategies for marketing a business.

Campbell has more than 25 years of communication experience in training, coaching and management.

Registration required
The cost to attend is $35 per person; the fee includes one-year subscriptions to Inc. and Susquehanna Business Life magazines. Registration is required as seating is limited. To register, call the SBDC at 570-577-1249 or toll-free at 1-866-375-6010; e-mail SBDC@bucknell.edu, or visit www.bucknell.edu/script/sbdc/register.asp. Veterans may attend free of charge.

Co-sponsors of the Bucknell SBDC business education programs are the Commonwealth of Pennsylvania; Brush Valley, Central Pennsylvania, Greater Susquehanna Valley, Middlecreek Valley, and Perry County Chambers of Commerce; Danville Business Alliance; Watsontown Area Business Association; Inc. and Susquehanna Business Life magazines; Daily Item and Standard-Journal.

The Bucknell SBDC provides free small business consulting services to residents of Juniata, Montour, Northumberland, Perry, Snyder and Union counties. 

Contact: Division of Communications