November 14, 2011

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By Kathryn Kopchik

LEWISBURG, PA. — The Bucknell University Environmental Center (BUEC) will host the documentary, "Consuming Kids," on Tuesday, Nov. 29, at 7 p.m. in the Campus Theatre on Market Street in Lewisburg.

The documentary, which explores the commercialization of childhood, will be followed by a post-screening question-and-answer panel discussion with Bucknell professors Ruth Tincoff, David Kristjanson-Gural and Douglas Allen, moderated by Samantha Pearson, Local Action Network.

Admission is $2 per person.

Directed by Adriana Barbaro and Jeremy Earp, "Consuming Kids" examines the practices of a multi-billion dollar marketing machine that sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car.

Drawing on the insights of health care professionals, children's advocates and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world.

"Consuming Kids" pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

Green Screens is a new sustainability-themed series presented this fall by the Bucknell University Environmental Center and the Campus Theatre. Each film will be followed by an opportunity for audience discussion.

Contact: Division of Communications

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