February 10, 2012


By Kathryn Kopchik

LEWISBURG, Pa. — Bucknell University will host the talk, "Changing Minds: Winning on Facebook and Beyond," on Wednesday, Feb. 22, at 7 p.m. in the Forum of the Elaine Langone Center.

Speakers are Robin Roberts, president and co-founder of National Media Inc., and Bradley Engle, digital strategist with Purple Strategies. The talk, which is free and open to the public, is sponsored by the Bucknell Institute for Public Policy.

"This event is one of a series of events on various topics to help educate the campus and the community on issues related to public policy," said Amy Wolaver, associate professor of economics at Bucknell, and Institute co-director.

Roberts is recognized as one of America's most experienced political/issue advocacy media planning and placement professionals. He was selected in 1998 as a Washington, D.C., finalist as "Entrepreneur of the Year" by Ernst & Young. The parent of a Bucknell student, Roberts also serves as advisory board chair for the Bucknell Institute for Public Policy.

In addition to managing the 50-person staff and day-to-day business operations of parent company National Media Inc., Roberts oversees all activity of National Media Research, Planning and Placement Company, and National Media Public Affairs Company.

National Media Research, Planning and Placement is one of the top political and public affairs media companies in the country, involved in more than 200 senatorial, gubernatorial, congressional and issue/advocacy campaigns over the past 25 years, most notably for the Bush-Cheney presidential campaigns of 2000 and 2004.

Engle works with Fortune 100 companies, trade associations and non-profits to develop and execute digital engagement strategies for branding, public affairs, and issue advocacy campaigns.

He has developed pioneering social media monitoring and online influencer outreach initiatives for clients in the defense, consumer goods, technology and telecommunications industries.

Prior to joining Purple Strategies, he served digital roles for political campaigns, a toy company and an online ticket start-up. He graduated from the University of Wisconsin - Madison with a degree in marketing.

The Bucknell Institute for Public Policy supports social science research, analysis and teaching on campus and beyond. The Institute provides a forum for contemporary public policy discussion, a mechanism to support faculty-guided undergraduate research, and an academic home for a future Policy major and minor.

Under this interdisciplinary and cross-departmental framework, Bucknell faculty and students focus on particular policy arenas including the economy, domestic and international politics, education, health, the environment, and civil society.

The next event in the Institute series will be held March 26 at 7 p.m. in the Gallery Theatre of the Elaine Langone Center. Chad P. Bown, a senior economist at the World Bank and former senior economist at the White House Council of Economic Advisers and Fellow at the Brookings Institution, will share his perspectives on the current global economy and the future of international trade policy. Bown is a 1994 Bucknell alumnus.

Contact: Division of Communications

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