October 26, 2012


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By Andy Hirsch

Lewisburg, Pa. — Bucknellians often speak of a unique bond they share with each other, a common thread in their lives that powerfully connects them long after they graduate and bridges generations of alumni.

"It's a spirit Bucknellians share; that drive to learn, to create, to impact the world around them," Bucknell President John Bravman said. "We are motivated by a passion not only to learn and build our knowledge and dream big ideas, but also to achieve. Simply stated: We do."

To identify the theme for the campaign the University hired outside researchers to host focus groups and in-depth individual conversations about the Bucknell community with students, faculty, alumni, and parents. Time and again, one variation or another of the "We Do" idea came forward, so much so "that the theme practically announced itself to us," said Bravman. Whether through stories of faculty-student collaborations, examples of alumni successes, or the commitment of parents to students and the University, "we do" seemed to define who Bucknellians are.

"It is that shared desire to turn ideas into action that gives us such confidence about this campaign," said Scott Rosevear, vice president for development and alumni relations. "The great support we have seen already for this campaign, which is so typical of the Bucknell can-do attitude, inspired us recently to increase the campaign goal from $400 million to half-a-billion dollars — by far the most ambitious fundraising effort the University has ever had and yet one we know will be successful."

The campaign, which will publicly launch during this weekend's Homecoming celebration, aims to address a series of University priorities and new initiatives, including:

  • Strengthening current academic and residential learning
  • Increasing funding for scholarships and financial aid
  • Retaining and recruiting outstanding faculty
  • Investing in new facilities

"This time in Bucknell's wonderful history of growth and change and improvement will shape our future in a significant way," Bravman added. "We are grateful to all the donors and volunteers who have gotten this campaign off to such a fantastic start. They remind us every day with their commitment and service that "we do" is indeed the right description. Because of them, we are excited about what this campaign will mean for our students and our effectiveness delivering on our mission as one of the finest liberal arts universities in the country."

Contact: Division of Communications