The program highlights the complex interplay between market research and strategic brand management. Exploring a range of creative, analytical and technical processes, students generate ideas and transform those ideas into images, products and services.
In today’s economy, creativity might be the most valuable commodity of all. Companies need ingenious solutions to reach customers in a marketplace getting more crowded day by day.
By studying markets, innovation and design, you will make envisioning a better world a habit, and you will transform ideas in your head into finished images, products and services that shape our culture. Recognize what consumers want – even before they know they want it – and how to satisfy those desires. Our focus on innovation is one reason some of the leading companies and organizations in the world actively recruit our graduates.
The markets, innovation and design program exposes students to the orchestration, design, logic and strategy underlying organizations' key marketing practices. The program highlights the complex interplay between market research and strategic brand management. Exploring a range of creative, analytical and technical processes, students generate ideas and transform those ideas into images, products and services. Applying quantitative and qualitative techniques for identifying consumers' needs, they gain experience turning design ideas into reality.
We are all scholars here. We have a duty to our profession, our society, and our students to engage in scholarship as a life-long search for new answers to intellectually vital questions. By our example as scholars, we teach our students the importance of an abiding curiosity and thirst for knowledge.
Students come first. We base every decision on what is best for our students, and though reasonable people disagree about what is "best," we do not accept decisions premised on any lesser standard.
The right to be authentic. We believe in allowing each faculty member the autonomy to express their uniqueness as teachers, scholars, and community members. The interplay among these diverse perspectives, rather than any one best model of pedagogy or scholarship, promotes learning, passion, and innovation.
Truly professional education. We are committed to our students' professional development. We define "professional" broadly to include technical competence, intellectual depth, and moral development. The truly professional manager is not constrained by narrow conventions but understands organizations, has the skills and creativity to lead them, and thinks deeply and responsibly about their impact on society.
Leave room for community. Even in our autonomy, we are responsible to each other, to help each other achieve our professional goals and to work together in common cause. We value the fundamental trust and easy collegiality that we share.
World-class, fast-paced education.markets, innovation & design
To become an innovative thinker.markets, innovation & design
Qualitative and quantitative excellence.markets, innovation & design
Creative thinking inspires exciting ideas!markets, innovation & design
Where creativity and analysis coexist.markets, innovation & design
I've learned to be innovative.markets, innovation & design
A two-semester experiential course in which a select group of Bucknell seniors manages approximately $1.7 million of Bucknell's endowment.
The course exposes students to the intellectual and practical challenges of running a small investment company.Student Managed Investment Fund (SMIF)
Internships provide management and accounting students with real-world business experience, professional development and networking benefits. Bucknell's Career Development Center helps students identify and apply for internships.
Recently, students have interned with Ernst & Young, Deloitte, PricewaterhouseCoopers, Goldman Sachs Operations and Merrill Lynch.
At Bucknell, management and accounting majors often enhance their studies by spending a summer, semester or year abroad through one of Bucknell's own "in" programs or through one of many approved programs around the world.
Recently, management and accounting majors have studied in Florence, Milan, Prague, Spain and Vienna.
105 Taylor Hall
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