Ankita Kumar
Assistant Professor of Markets, Innovation & DesignAbout Ankita Kumar
Education
- PhD, Marketing, Sociology, University of Wisconsin, 2019.
- MBA, Business Administration, University of Arkansas, 2011.
- PhD, Anthropology, University of Arkansas, 2009.
Faculty Research Interests
- Healthcare
- Services Marketing
- Political Consumerism
Recent and Representative Publications
Thompson, J. C., Kumar, A., (2022) Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism. Journal of Marketing. 86(5), 21-41. https://doi.org/10.1177/00222429221087987
Thompson, J. C., Kumar, A., (2021) Beyond Consumer Responsibilization: Slow Food’s Actually Existing Neoliberalism. Journal of Consumer Culture. 21(2), 317-336. https://doi.org/10.1177/1469540518818632
Kumar, A., (2019) Marketization of Care: How Consumers Navigate the Commoditized Eldercare Services Market. 135-141. Association for Consumer Research.
Recent Courses Taught
- MIDE 201, Marketing.
- MIDE 301, Understanding Consumers.
- MGMT 201, Marketing.
Further Information
Contact Details
Location
309 Holmes Hall