Ankita Kumar

Education

• PhD, Marketing, University of Wisconsin - Madison, 2019.
• MBA, University of Arkansas, 2011.
• PhD, Anthropology, University of Arkansas, 2009.

Faculty Research Interests

• Sociocultural aspects of consumer and market behaviors
• Patient and provider experiences in healthcare services
• Consumer taste/socialized consumption preferences

Recent and Representative Publications

Kumar, A., Thompson, J. C., (2022) Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism. Journal of Marketing. 86(5), 21-41. https://doi.org/10.1177/00222429221087987

Kumar, A., Thompson, J. C., (2021) Beyond Consumer Responsibilization: Slow Food's Actually Existing Neoliberalism. Journal of Consumer Culture. 21(2), 317-336. https://doi.org/10.1177/1469540518818632

Kumar, A., Thompson, J. C., (2020) The Existential Dilemmas of Liquid Modernity and the Ideological Masking of Class Differences through Inconspicuous Consumption. Marketing Theory. 20(4), 547–572. https://doi.org/10.1177%2F1470593120948111

Kumar, A., (2019) Marketization of Care: How Consumers Navigate the Commoditized Eldercare Services Market. 135-141. Association for Consumer Research.

Kumar, A., (2018) Conflicting Institutional Logics and Eldercare Consumers’ Coping Strategies in Asymmetrical Service Relationships. 50-56. Association for Consumer Research.

Recent Courses Taught

• MIDE 201, Marketing.
• MIDE 301, Understanding Consumers.