Ankita Kumar

Assistant Professor of Markets, Innovation & Design

About Ankita Kumar


  • PhD, Marketing, Sociology, University of Wisconsin, 2019.
  • MBA, Business Administration, University of Arkansas, 2011.
  • PhD, Anthropology, University of Arkansas, 2009.

Faculty Research Interests

  • Healthcare
  • Services Marketing
  • Political Consumerism

Recent and Representative Publications

Thompson, J. C., Kumar, A., (2022) Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism. Journal of Marketing. 86(5), 21-41.

Kumar, A., Grant, A., (2021) A Post-Bourdieusian Examination of Taste: How Families Justify Divergent Tastes. In NA-Advances in Consumer Research 49, 49, 892--896. Association for Consumer Research.

Thompson, J. C., Kumar, A., (2021) Beyond Consumer Responsibilization: Slow Food’s Actually Existing Neoliberalism. Journal of Consumer Culture. 21(2), 317-336.

Kumar, A., (2019) Marketization of Care: How Consumers Navigate the Commoditized Eldercare Services Market. 135-141. Association for Consumer Research.

Recent Courses Taught

  • MIDE 201, Marketing.
  • MIDE 301, Understanding Consumers.
  • MGMT 201, Marketing.

Further Information

Contact Details


309 Holmes Hall
Lewisburg, PA17837
United States