Guidelines & Policies

• Advertising Guidelines

  Advertising Content

  • United States Post Office regulations require that all advertisers in Bucknell Magazine be affiliated in some way with the University. All advertisers must be organized divisions, groups or clubs that are recognized by Bucknell University.
  • Due to postal regulations, all advertisements must contain non-commercial material, and no third-parties can benefit monetarily from advertisements in the magazine (e.g., the magazine would not be able to accept an ad that would benefit DirecTV, even if Bucknell also were benefiting).
  • Due to postal regulations, Bucknell Magazine is unable to accept ads for Bucknell-related products sold by outside organizations or for items manufactured or marketed by individual alumni.
  • Due to postal regulations, Bucknell Magazine is unable to mention specific products or services of a business by name in advertisements. This restriction extends to travel agencies that are cosponsoring alumni trips.
  • All advertisements are accepted at the discretion of the editor of Bucknell Magazine.

  General Information

  • All advertising requests must be in writing. Bucknell Magazine does not accept oral requests. Advertisers who know their plans for the fiscal year (July 1 – June 30) may place a written request to advertise that covers a full fiscal year (four issues of the magazine).
  • The magazine will give a total of four advertising pages to University departments, and University Advancement has a priority on that space. Any requests for ad space exceeding four pages will be filled only if there is room in the issue.
  • The magazine will allow reservations of ad space up to one month in advance of the ad copy being due, but no less.
  • Advertisers have two options for producing ads:

  1. Work with the Division of Communications to develop the ad.
  2. Engage an outside agency to produce the ad for publication.

  • If option (1) is chosen and original photography is required, please coordinate with Communications. If option (2) is chosen, the final ad must be completed and approved by the editor on the date that final copy and photos are due. In both options, the advertiser is responsible for any outside photography fees.

  Deadlines for DO Section/Ads

   

  Winter 2019

  • DO section/ad space reservations due to editor: August 23, 2019
  • Final copy/art due to editor: Sept. 6, 2019
  • Final approval from requestors: Oct. 18, 2019
  • DO section/ads completed: Oct. 25, 2019
  • Issue mails: Jan. 16, 2020

  Summer 2020

  • DO section/ad space reservations due to editor: March 6, 2020
  • Final copy/art due to editor: March 13, 2020
  • Final approval from requestors: April 10, 2020
  • DO section/ads completed: April 17, 2020
  • Issue mails: July 14, 2020

  Spring 2020

  • DO section/ad space reservations due to editor: Nov. 27, 2019
  • Final copy/art due to editor: Dec. 4, 2019
  • Final approval from requestors: Jan. 15, 2020
  • DO section/ads completed: Jan. 22, 2020
  • Issue mails: April 14, 2020

  Fall 2020

  • DO section/ad space reservations due to editor: May 22, 2020
  • Final copy/art due to editor: June 5, 2020
  • Final approval from requestors: July 8, 2020
  • DO section/ads completed: July 15, 2020
  • Issue mails: Oct. 13, 2020

   

   

• Letters to the Editor Policy

  Bucknell Magazine welcomes letters to the editor addressing topics covered in the magazine. Although criticism of the University and its policies is acceptable, no letters containing potentially libelous statements or personal attacks will be printed.


  The editors reserve the final decision to publish and edit any letter — there is no guarantee that all letters received will be published.

  All letters must be signed. The maximum length is 300 words. The editors reserve the right to edit letters for clarity and space. Writers may be asked to submit revised versions of letters or to approve editorial changes made by the Bucknell Magazine editor. After two issues, the debate on any topic will conclude. Some letters may be disseminated only online. Views expressed in this magazine do not necessarily reflect the opinions of the editors or the official views or policies of the University.