Portrait of a woman wearing a blue suit with her hand on a railing in a bright lobby with a lighted hanging sculpture behind her.

Annetta Grant

Assistant Professor of Markets, Innovation & Design
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Education

  • PhD, Marketing, Queen's University, 2017.
  • MSc, Management, Queen's University, 2012.
  • BBA, Université de Sherbrooke, 2006.

Recent and Representative Publications

Grant, A., Canniford, R., Shankar, A., (2025) Becoming Nature: Classifying Encounters in Interspecies Contact Zones. Journal of Consumer Research. 51(5), 1047-1069. https://doi.org/10.1093/jcr/ucae032

Grant, A., (2025) Enhancing Creative Confidence IN Marketing Pedagogy WITH Design Thinking. Marketing Education Review. 35(1), 16-30. https://doi.org/10.1080/10528008.2024.2389052

Grant, A., Weijo, H., Dacin, A. P., (2023) How institutional logics shape fairness in crowdsourcing: The case of Threadless. International Journal of Research in Marketing. 40(2), 378-397. https://doi.org/10.1016/j.ijresmar.2022.10.002

Grant, A., Handelman, J., (2023) Dysplacement and the Professionalization of the Home. Journal of Consumer Research. 49(5), 882-903. https://doi.org/10.1093/jcr/ucac023

Recent Courses Taught

  • MIDE 201, Marketing.
  • MIDE 300, Markets, Innovation & Design.
  • UNIV 200, Integrated Perspectives Course.

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