Kalyan Rallabandi

Assistant Professor of Markets, Innovation & Design | Markets, Innovation, & Design

Education

  • PhD, Marketing, UCLA, 2022.
  • MA, Economics, University of Texas at Austin, 2015.
  • Graduate Diploma, Economics, London School of Economics, 2014.
  • MBA, Marketing & Finance, Indian Institute of Management Lucknow, 2011.
  • BS, Computer Science & Information Technology, Jawaharlal Nehru Technological University Hyderabad, 2004.

Faculty Research Interests

  • Digital Marketing
  • Online Platforms
  • Advertising (Online and Television)

Recent and Representative Publications

Rallabandi, K., Bhan, H., Lee, S., (2024) A Contrast of Attention Decay in Connected and Linear Television Advertisements. Journal of Advertising Research. 

Recent Courses Taught

  • MIDE 201, Marketing.

Location

306 Holmes Hall

Contact