Kalyan Rallabandi

Assistant Professor of Markets, Innovation, & Design

Personal Website

Education

  • PhD, Marketing, UCLA, 2022.
  • MA, Economics, University of Texas at Austin, 2015.
  • Graduate Diploma, Economics, London School of Economics, 2014.
  • MBA, Marketing & Finance, Indian Institute of Management Lucknow, 2011.
  • BS, Computer Science & Information Technology, Jawaharlal Nehru Technological University Hyderabad, 2004.

Faculty Research Interests

  • Digital Marketing
  • Online Platforms
  • Advertising (Online and Television)

Recent and Representative Publications

Rallabandi, K., Bhan, S. H., Lee, S., (2025) The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television. Journal of Advertising Research. 1-19. https://doi.org/10.1080/00218499.2025.2538940

Recent Courses Taught

  • MIDE 335, Consumer Analytics & Insights.
  • MIDE 201, Marketing.

Location

306 Holmes Hall

Contact