Marketing & Communications AI Usage Principles

The Division of Marketing & Communications creates content through human expertise, creativity and judgment, guided by our ethical storytelling framework. Professional staff drive all strategies and creative decisions. The division will use artificial intelligence as a tool to aid and improve our work, but always under professional oversight and with human accountability for all final work. In our use of AI for content creation, we commit to the following principles: 

AI Usage Principles

  1. Accountability and Professional Oversight
    When AI tools assist in any aspect of content development, creative professionals will thoroughly review, edit and validate all output before publication. Our staff remains fully accountable for the quality, accuracy and appropriateness of all work, regardless of whether AI tools were used in the process.
  2. Accuracy and Source Verification
    The division will utilize source review in line with our ethical storytelling principles to ensure the accuracy of all content prior to publication. When AI tools are used, their outputs will be treated as drafts requiring verification, not as factual information.
  3. Transparency and Integrity
    The division will never use AI to knowingly mislead or misrepresent Bucknell or its people. When AI is used in interactive applications, such as chatbots or automated agents, these tools will be clearly identified as AI-powered.
  4. Professional Development and Adaptation
    Our staff will, in line with our charge of service to the University, stay informed about technologies that can enhance the productivity, quality and accuracy of our work. We will continue to evaluate how AI tools might enable us to better perform our duties and support the evolving needs of the University.
  5. Ongoing Review
    In recognition of the rapidly evolving capabilities and implications of AI technology, we commit to reviewing these principles at least twice per year and revising them as needed to ensure they continue to reflect best practices and the division’s values.