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Episode 38: Financial Aid and College Affordability

March 21, 2022

Alongside stick-figure families and save-the-environment slogans, there’s another bumper sticker you're bound to see if you spend enough time on the road: "My kid and my money go to [insert university name here]."

It's a sticker that's quite real and honest. And in the spirit of being real and honest, we wanted to share an episode of College Admissions Insider that’s all about the truth behind college affordability.

In this episode, we’ll define need-based aid, discuss how families should factor affordability into their college search and try to dispel some misconceptions about college costs — all in hopes of demystifying this crucial aspect of the college admissions process.

Our guest is Lisa Keegan, Bucknell’s vice president for enrollment management. Lisa has worked in higher education for over 15 years, with nearly a decade spent in enrollment management leadership roles.

If you have a question, comment or idea for a future episode, please email

Episode 38 Transcript

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