Douglas Allen

Education

• PhD, Business Administration, Marketing/Consumer Behavior, Pennsylvania State University, 1995.
• MS, Business Administration, Marketing, Bucknell University, 1990.
• BS, Business Administration, Marketing, Bucknell University, 1988.

Faculty Research Interests

• Consumption and the sociohistorically embedded, embodied self. History of intellectual thought in Marketing. Consumption, design, and innovation. Understanding financial investing as a consumption phenomenon

Recent and Representative Publications

Allen, E. D., Greenhalgh, A., Nesteruk, J., (2024) Addressing Next Stage Capitalism Through the Myth of Pandora: From Individual and Genuine to Collective Hope. Ethical Economy. 68, 205-223. https://doi.org/10.1007/978-3-031-58064-2_10 Springer International Publishing.

Allen, E. D., Greenhalgh, A., Nesteruk, J., (2022) Insight and Sight: The Interplay Between the Humanities and Business and the Impact on Student Well Being. Oxford University Press.

Allen, E. D., Karl, A. K., Allen, S. R., White, S. C., Peluchette, V. J., (2017) Would You Accept a Facebook Friend Request from Your Boss?. International Journal of Virtual Communities and Social Networking. 9(1), 17-33. https://doi.org/10.4018/ijvcsn.2017010102

Allen, E. D., Kedzior, R., (2016) From liberation to control: understanding the selfie experience. European Journal of Marketing. 50(9/10), 1893-1902. https://doi.org/10.1108/ejm-07-2015-0512

Allen, E. D., Kedzior, R., Schroeder, J., (2016) The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing. 50(9/10), 1767-1772. https://doi.org/10.1108/ejm-06-2016-0363

Bettner, S. M., Allen, E. D., McGoun, G. E., (2003) Walt's Street and Wall Street: Theming, Theater, and Experience in Finance. Critical Perspectives on Accounting. 14(6), 647-661.

Allen, E. D., (2002) Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits‐Like‐a‐Glove (FLAG) Framework. Journal of Consumer Research. 28(4), 515-532. https://doi.org/10.1086/338202

Recent Courses Taught

• MIDE 304, Marketing Management.
• MIDE 315, Advanced Topics in Markets, Innovation and Design (1 course credit).

Awards and Honors

• Robert Ferber Award, Journal of Consumer Research, 1995
• College of Business 1994 Outstanding Graduate Student Teacher Award, 1994