Douglas Allen

Douglas Allen

Professor of Markets, Innovation & Design
Markets, Innovation & Design Department Chair
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About Douglas Allen

Educational Background

  • Ph.D., Penn State University
  • B.S.B.A., M.S., Bucknell University

Research Interests

  • Consumption and the sociohistorically embedded, embodied self.
  • History of intellectual thought in Marketing.
  • Consumption, design, and innovation.
  • Understanding financial investing as a consumption phenomenon

Teaching Interests

  • Principles of Marketing
  • Consumer Behavior
  • Marketing Management
  • Markets, Innovation, and Design

Selected Publications

Kedzior, Richard, and Douglas E Allen. 2016. "From Liberation to Control: Understanding the Selfie Experience" 50 (9/10). European Journal of Marketing: 1893-1902.

Kedzior, Richard, Douglas E Allen, and Jonathan Schroeder. 2016. "The Selfie Phenomenon - Consumer Identities in the Social Media Marketplace" 50 (9/10). European Journal of Marketing: 1767-72.

Allen, Douglas E, Mary Keller, and Elton G McGoun. 2015. "Teleinvestmentevangelists: Celebrity, Ritual and Religion and the Quest to 'Beat the Market'" 7 (3). Qualitative Research in Financial Markets: 290-308.

Further Information

Contact Details


303 Taylor Hall