
Douglas Allen
Professor of Markets, Innovation & DesignAbout Douglas Allen
Education
- Ph.D., Marketing, Pennsylvania State University, 1995.
- M.S., Bucknell University, 1990.
- B.S., Bucknell University, 1988.
Research Interests
- Consumption and the sociohistorically embedded, embodied self.
- History of intellectual thought in Marketing.
- Consumption, design, and innovation.
- Understanding financial investing as a consumption phenomenon
Recent and Representative Publications
Greenhalgh, A., Allen, D. E., & Nesteruk, J. (accepted). Insight and Sight: The Interplay Between the Humanities and Business and the Impact on Student Well Being. In J. Pawelski & L. Tay (Eds.), The Handbook of Positive Psychology on the Arts and Humanities: Theory and Research. Oxford University Press.
Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893–1902. dx.doi.org/10.1108/ejm-07-2015-0512
Kedzior, R., Allen, D. E., & Schroeder, J. (2016). The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), 1767–1772. dx.doi.org/10.1108/ejm-06-2016-0363
Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893–1902. dx.doi.org/10.1108/ejm-07-2015-0512
Kedzior, R., Allen, D. E., & Schroeder, J. (2016). The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), 1767–1772. dx.doi.org/10.1108/ejm-06-2016-0363
Allen, D. E. (2002). Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework. Journal of Consumer Research, 28(4), 515–532. https://doi.org/10.1086/33820
Recent Courses Taught
- MIDE 304, Marketing Management.
- MIDE 300, Introduction to Markets, Innovation & Design.
- MIDE 220, Building an Innovative Character.
Further Information
Contact Details
Location
308 Holmes Hall