Education

• Ph.D., Marketing, Pennsylvania State University, 1995.
• M.S., Bucknell University, 1990.
• B.S., Bucknell University, 1988.

Research Interests

• Consumption and the sociohistorically embedded, embodied self.
• History of intellectual thought in Marketing.
• Consumption, design, and innovation.
• Understanding financial investing as a consumption phenomenon

Recent and Representative Publications

Greenhalgh, A., Allen, D. E., & Nesteruk, J. (accepted). Insight and Sight: The Interplay Between the Humanities and Business and the Impact on Student Well Being. In J. Pawelski & L. Tay (Eds.), The Handbook of Positive Psychology on the Arts and Humanities: Theory and Research. Oxford University Press.

Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893–1902. dx.doi.org/10.1108/ejm-07-2015-0512

Kedzior, R., Allen, D. E., & Schroeder, J. (2016). The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), 1767–1772. dx.doi.org/10.1108/ejm-06-2016-0363

Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893–1902. dx.doi.org/10.1108/ejm-07-2015-0512

Kedzior, R., Allen, D. E., & Schroeder, J. (2016). The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), 1767–1772. dx.doi.org/10.1108/ejm-06-2016-0363

Allen, D. E. (2002). Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework. Journal of Consumer Research, 28(4), 515–532. https://doi.org/10.1086/33820

Recent Courses Taught

• MIDE 304, Marketing Management.
• MIDE 300, Introduction to Markets, Innovation & Design.
• MIDE 220, Building an Innovative Character.