Douglas Allen

Douglas Allen

Professor of Markets, Innovation & Design
Markets, Innovation & Design Department Chair
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About Douglas Allen

Education

  • Ph.D., Marketing, Pennsylvania State University, 1995.
  • M.S., Bucknell University, 1990.
  • B.S., Bucknell University, 1988.

Research Interests

  • Consumption and the sociohistorically embedded, embodied self.
  • History of intellectual thought in Marketing.
  • Consumption, design, and innovation.
  • Understanding financial investing as a consumption phenomenon

Recent and Representative Publications

Greenhalgh, A., Allen, D. E., & Nesteruk, J. (accepted). Insight and Sight: The Interplay Between the Humanities and Business and the Impact on Student Well Being. In J. Pawelski & L. Tay (Eds.), The Handbook of Positive Psychology on the Arts and Humanities: Theory and Research. Oxford University Press.

Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893–1902. dx.doi.org/10.1108/ejm-07-2015-0512

Kedzior, R., Allen, D. E., & Schroeder, J. (2016). The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), 1767–1772. dx.doi.org/10.1108/ejm-06-2016-0363

Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893–1902. dx.doi.org/10.1108/ejm-07-2015-0512

Kedzior, R., Allen, D. E., & Schroeder, J. (2016). The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), 1767–1772. dx.doi.org/10.1108/ejm-06-2016-0363

Allen, D. E. (2002). Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework. Journal of Consumer Research28(4), 515–532. https://doi.org/10.1086/33820

Recent Courses Taught

  • MIDE 304, Marketing Management.
  • MIDE 300, Introduction to Markets, Innovation & Design.
  • MIDE 220, Building an Innovative Character.

Further Information

Contact Details

Location

308 Holmes Hall