Douglas Allen

Douglas Allen

Professor of Markets, Innovation & Design
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About Douglas Allen


  • PhD, Business Administration, Marketing/Consumer Behavior, Pennsylvania State University, 1995.
  • MS, Business Administration, Marketing, Bucknell University, 1990.
  • BS, Business Administration, Marketing, Bucknell University, 1988.

Faculty Research Interests

  • Consumption and the sociohistorically embedded, embodied self. History of intellectual thought in Marketing. Consumption, design, and innovation. Understanding financial investing as a consumption phenomenon

Recent and Representative Publications

Greenhalgh, A., Allen, E. D., Nesteruk, J., (2022) Insight and Sight: The Interplay Between the Humanities and Business and the Impact on Student Well Being. Oxford University Press.

Kedzior, R., Allen, E. D., (2016) From liberation to control: understanding the selfie experience. European Journal of Marketing. 50(9/10), 1893-1902.

Kedzior, R., Allen, E. D., Schroeder, J., (2016) The selfie phenomenon – consumer identities in the social media marketplace. European Journal of Marketing. 50(9/10), 1767-1772.

Allen, E. D., (2002) Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework. Journal of Consumer Research. 28(4), 515-532.

Recent Courses Taught

  • MIDE 304, Marketing Management.
  • MIDE 315, Advanced Topics in MIDE.
  • MIDE 300, Markets, Innovation & Design.
  • MIDE 220, Building Innovative Character.
  • MIDE 315, Special Topics in MIDE.

Awards and Honors

  • Robert Ferber Award, Journal of Consumer Research, (1995).
  • College of Business 1994 Outstanding Graduate Student Teacher Award, (1994).

Further Information

Contact Details


308 Holmes Hall