Gulay Guzel

Gulay Guzel

Assistant Professor of Markets, Innovation & Design
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About Gulay Guzel


  • PhD, Marketing, Sociology, York University, 2022.
  • MS, Marketing, Bilkent University, 2017.
  • BS, Business Administration (Marketing), Middle East Technical University, 2014.

Recent and Representative Publications

Taltekin-Guzel, G., (2023) A Practice Theoretic Perspective on Influence. AMS Review.

Fischer, E., Taltekin-Guzel, G., (2023) The Case for Qualitative Research. Journal of Consumer Psychology. 33(1), 259-272.

Recent Courses Taught

  • MIDE 201, Marketing.
  • MIDE 315, Advanced Topics in MIDE.

Awards and Honors

  • AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, (2021).

Further Information

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