Gulay Guzel

Gulay Guzel

Assistant Professor of Markets, Innovation & Design
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Education

  • PhD, Marketing, Sociology, York University, 2022.
  • MS, Marketing, Bilkent University, 2017.
  • BS, Business Administration (Marketing), Middle East Technical University, 2014.

Recent and Representative Publications

Guzel, G., Yucel, G., Akdevelioglu, D., (2026) The Role of Cultural Belief Systems in the Enactment of Poverty. Consumption Markets & Culture. 1-34. https://doi.org/10.1080/10253866.2026.2646903

Guzel, G., Fischer, E., (2025) Rituals Revisited: How Beauty Influencers Impact Grooming Rituals. 102-115. https://doi.org/10.4324/9781003531357 Routledge.

Taltekin-Guzel, G., (2023) A Practice Theoretic Perspective on Influence. AMS Review. 13, 250-261. https://doi.org/10.1007/s13162-023-00270-6

Taltekin-Guzel, G., Fischer, E., (2023) The Case for Qualitative Research. Journal of Consumer Psychology. 33(1), 259-272. https://doi.org/10.1002/jcpy.1300

Recent Courses Taught

  • MIDE 315, Advanced Topics in Markets, Innovation and Design (1 course credit).
  • MIDE 201, Marketing.

Awards and Honors

  • AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2021

Location

339 Holmes Hall

Contact