Keith Quesenberry
Associate Professor of Practice in Markets, Innovation & DesignAbout Keith Quesenberry
Education
- MS, Integrated Marketing Communication, West Virginia University, 2011.
- BA, Advertising and Journalism, Temple University, 1994.
Faculty Research Interests
- Storytelling in Marketing/Business
- Social/Digital Media in Marketing
- Integrated Marketing Communication
Recent and Representative Publications
Quesenberry, K., Coolsen, K. M., (2025) Using a Survey Research Design to Model Customer Satisfaction and Loyalty for an American Youth Soccer Club. Sage Research Methods. https://doi.org/10.4135/9781036217488
Quesenberry, K., Wallace, A. A., Coolsen, K. M., (2024) A Basecamp for Student Group Projects: Analysis of the Use of Project Management Software in the Advertising, Public Relations, and Marketing Classroom. Journalism & Mass Communication Educator. 79(4), 377-398. https://doi.org/10.1177/10776958241266891
Quesenberry, K., (2022) Engaging the Disengaged: Implementing a No-Tech Policy After Years of Adding Tech to the Classroom. Journalism & Mass Communication Educator. 77(3), 339-347. https://doi.org/10.1177/10776958221106020
Recent Courses Taught
- MIDE 201, Marketing.
Further Information
Contact Details
Location
335 Holmes Hall