Keith Quesenberry

Associate Professor of Practice in Markets, Innovation & Design

Personal Website

Education

  • MS, Integrated Marketing Communication, West Virginia University, 2011.
  • BA, Advertising and Journalism, Temple University, 1994.

Faculty Research Interests

  • Storytelling in Marketing/Business
  • Social/Digital Media in Marketing
  • Integrated Marketing Communication

Recent and Representative Publications

Quesenberry, K., Coolsen, K. M., (2025) Using a Survey Research Design to Model Customer Satisfaction and Loyalty for an American Youth Soccer Club. Sage Research Methods. https://doi.org/10.4135/9781036217488

Quesenberry, K., Wallace, A. A., Coolsen, K. M., (2024) A Basecamp for Student Group Projects: Analysis of the Use of Project Management Software in the Advertising, Public Relations, and Marketing Classroom. Journalism & Mass Communication Educator. 79(4), 377-398. https://doi.org/10.1177/10776958241266891

Quesenberry, K., (2024) Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution. (4th edition), https://www.bloomsbury.com/us/social-media-strategy-9781538167090/# Bloomsbury Publishers.

Quesenberry, K., (2022) Engaging the Disengaged: Implementing a No-Tech Policy After Years of Adding Tech to the Classroom. Journalism & Mass Communication Educator. 77(3), 339-347. https://doi.org/10.1177/10776958221106020

Quesenberry, K., Coolsen, K. M., (2019) Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos. Journal of Interactive Marketing. 48(1), 1-16. https://doi.org/10.1016/j.intmar.2019.05.001

Recent Courses Taught

  • MIDE 201, Marketing.
  • MIDE 300, Markets, Innovation & Design.

Awards and Honors

  • Top Teaching and Pedagogy Paper, Ad Division AEJMC National Conference, 2022
  • Alexia Vanides Teaching Award, West Virginia University, IMC Master’s Program, 2020
  • One of Most Influential Articles 2019, American Academy of Advertising Journals, 2020

Location

335 Holmes Hall

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