Keith Quesenberry

Education

• MS, Integrated Marketing Communication, West Virginia University, 2011.
• BA, Advertising and Journalism, Temple University, 1994.

Faculty Research Interests

• Storytelling in Marketing/Business
• Social/Digital Media in Marketing
• Integrated Marketing Communication

Recent and Representative Publications

Quesenberry, K., (2028) Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution. (5th edition), https://www.bloomsbury.com/us/social-media-strategy-9781538167090/# Bloomsbury Publishers.

Quesenberry, K., Coolsen, K. M., (2027) Brand Storytelling: Integrated Marketing for the Digital Media Landscape. (2nd edition), https://www.bloomsbury.com/us/social-media-strategy-9781538167090/# Bloomsbury Publishers.

Quesenberry, K., Coolsen, K. M., (2026) Brand Storytelling.

Quesenberry, K., M., Y. W., Coolsen, M., Sussman, K., Kim, W., (2025) Taming The AI Storm With Strategies For Advertising Educators: AI Teaching Frameworks, Integrations, Assignments, Topics And Approaches. In American Academy of Advertising. Conference Proceedings, 145-146.

Quesenberry, K., Coolsen, K. M., (2025) Time Is On Story’s Side: Story Development Impacts Daily Shares of Viral Advertising Videos. Journal of Business, Industry & Economics. 30,

Quesenberry, K., Coolsen, K. M., (2025) Using a Survey Research Design to Model Customer Satisfaction and Loyalty for an American Youth Soccer Club. Sage Research Methods. https://doi.org/10.4135/9781036217488

Quesenberry, K., Wallace, A. A., Coolsen, K. M., (2024) A Basecamp for Student Group Projects: Analysis of the Use of Project Management Software in the Advertising, Public Relations, and Marketing Classroom. Journalism & Mass Communication Educator. 79(4), 377-398. https://doi.org/10.1177/10776958241266891

Quesenberry, K., (2024) Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution. (4th edition), https://www.bloomsbury.com/us/social-media-strategy-9781538167090/# Bloomsbury Publishers.

Quesenberry, K., (2022) Engaging the Disengaged: Implementing a No-Tech Policy After Years of Adding Tech to the Classroom. Journalism & Mass Communication Educator. 77(3), 339-347. https://doi.org/10.1177/10776958221106020

Quesenberry, K., Coolsen, K. M., (2019) Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos. Journal of Interactive Marketing. 48(1), 1-16. https://doi.org/10.1016/j.intmar.2019.05.001

Recent Courses Taught

• MIDE 201, Marketing.
• MIDE 300, Markets, Innovation & Design.
• MIDE 215, Special Topics in Markets, Innovation, and Design.

Awards and Honors

• Top Teaching and Pedagogy Paper, Ad Division AEJMC National Conference, 2022
• Alexia Vanides Teaching Award, West Virginia University, IMC Master’s Program, 2020
• One of Most Influential Articles 2019, American Academy of Advertising Journals, 2020