As a Bucknell markets, innovation & design major, you'll learn to recognize what consumers want — before they even know they want it — and build a career developing the products, brands and messages to meet those desires. But you don't need to wait until graduation to get started. Whether you want to help entrepreneurs launch their first websites or start your own magazine, you'll have freedom to follow your passions here. When you are ready to enter the job market, those experiences in and out of the classroom will make you stand out. Leading employers around the world actively recruit our graduates, who hold jobs with organizations as diverse as Tommy Hilfiger and the Philadelphia 76ers.