Markets, Innovation & Design

Bachelor of Science in Business Administration

Professor Gabriela Diego with a student in a MIDE class

As a Bucknell markets, innovation & design major, you'll learn to recognize what consumers want — before they even know they want it — and build a career developing the products, brands and messages to meet those desires. But you don't need to wait until graduation to get started. Whether you want to help entrepreneurs launch their first websites or start your own magazine, you'll have freedom to follow your passions here. When you are ready to enter the job market, those experiences in and out of the classroom will make you stand out. Leading employers around the world actively recruit our graduates, who hold jobs with organizations as diverse as Tommy Hilfiger and the Philadelphia 76ers.

Find your path to markets, innovation & design at Bucknell

Design Thinking Leadership working group during Pre-Orientation.

Start Your Journey With Design Thinking Leadership


Begin developing your creativity, innovative character and entrepreneurial spirit during your first days on campus through the Design Thinking Leadership pre-orientation program.


Take Your Ideas from Concept to Reality

Perricelli-Gegnas Center for Entrepreneurship & Innovation

Entrepreneurial Excellence

Bucknell's Perricelli-Gegnas Center for Entrepreneurship & Innovation helps students from all three of Bucknell's colleges develop entrepreneurial skills through a rich entrepreneurial ecosystem. Taking the concept beyond the classroom, students engage in hands-on opportunities that allow them to create products, imagine innovative new businesses and consider solutions to global problems in any discipline.

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BizPitch 2018 winner

Compete for Funding to Start or Grow a Business

BizPitch Competition

Bucknell's annual BizPitch competition, sponsored by the Small Business Development Center, rewards student entrepreneurs with cash prizes.

Make your pitch

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Markets, Innovation & Design